Who is the Aligned Conference for?

Retail
Marketers
Brand
Marketers
Sales
Reps
Local
Retailers

Brands that Attend

Speakers

Amy Parulis
RetailerHosting 101: Treating New Customers As Old Friends
Ben Carcio
All AttendeesDirect-to-Consumer and the Impact on the Wholesale Channel
Carrie Seifert
BrandRetailer Panel: Stories from the Front Line
Cat Bartash
RetailerHosting 101: Treating New Customers As Old Friends
Christopher Wolfel
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Eileen Crowther
BrandBig Picture, Focused Lens: Local Advertising and Co-op
Jay Ford
RetailerOvercoming Your Biggest Digital Marketing Fears
Jeremy McKinley
All AttendeesDirect-to-Consumer and the Impact on the Wholesale Channel
Jeff Allaire
BrandRetailer Panel: Stories from the Front Line
Joe Bracken
All Attendees1000s of Local Consumer Touchpoints: Promoboxx Product Roadmap
Jon Bausman
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Keith Lehman
BrandSupporting Non-Traditional Retailer Channels
Kristi Stevens
BrandGoing Above and Beyond for Retailers
Lauren Goldberg
RetailerOwn Your Industry - Utilizing Content Marketing to Establish Authority In Your Community
Maddy Ciccone
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Malinda Gagnon
BrandAdvertising in the Age of Distraction
Marilyn Barefoot
RetailerHow to Make Your Business Unique Online
Mary Ford
RetailerOvercoming Your Biggest Digital Marketing Fears
Mike Massey
All AttendeesDirect-to-Consumer and the Impact on the Wholesale Channel
Pamela Atkinson
BrandRetailer Panel: Stories from the Front Line
Nicole Leinbach Reyhle
RetailerMarketing on a Dime
Rachel Wentworth
RetailerFriends of Friends: Growing Your Local Community
Rachele Pojednic, PhD, EdM
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Sarah Gaines
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Susan Dooley
All AttendeesDirect-to-Consumer and the Impact on the Wholesale Channel
Veronica Cano
BrandYou're Invited: Maximizing In-Store Events



Conference Agenda Overview

For easy access to the agenda,
download the Attendify app here


  • State of the Industry Panel
    • Johanne Pearson, Digital Field Integration Manager, Chevrolet
    • Kim Hoey, Senior Director of Marketing - Running Division, Mizuno
    • Peter Bornholdt, Senior Marketing Account Coordinator, The North Face
  • Going Global and Staying Local
    • Tom Taylor, Head of US Run Specialty Channel Marketing, New Balance
    • Kent Hawkins, Americas, Channel Marketing Manager, Arc’teryx
  • Sales Rep Panel: Measuring, Rewarding, and Incentivizing Retailer Performance
    • Matt Baum, National Key Accounts Manager, Mizuno USA
    • Peter Pawlus, Founder, REPatron
  • Driving Marketing Relevance: Flooring the Imagination
    • Mollie Surratt, Sr. Director of PR, Social Media, and Content, Mohawk Flooring
  • Brands as Storytellers
    • Leslie Hagan, Manager, Merchandising & Trade Communications, GE Appliances
    • Denise Anderson, Wholesale Marketing Director, Smartwool
  • Reaching Local Customers at Scale
    • Gina Thesing, Brand & Digital Marketing Manager, Cargill
    • David Calvert, Trade Advertising Manager, GE Appliances
    • Todd Callaway, Director of Digital Content, Shaw Floors
  • Retailer Panel: How to Make Marketing Work in Today's Retail Environment
    • Charlotte Walsh, Owner, Charles River Running
    • Stacey Gray, Social Media Manager, Crowley Automotive
  • Local Business of the Year Award
  • Aligned Awards Ceremony

THEME
Back to the Start: Why Your Independent Retail Channel Matters


THEME
It Takes a Community - Aligning Brands, Reps, & Retailers to Support Local Retail

View the Aligned 2017 Recap

Aligned Awards

The Aligned Awards recognize the best retail marketing campaigns run on the Promoboxx platform. These campaigns showcase the most impressive digital marketing efforts that support local retail, extend brand reach, and drive in-store sales. Past winners include GE Appliances, The North Face, and Salomon.

Cast your vote for the 2018 awards in the categories of Best Overall Campaign, Best Product Campaign, Best Innovative Campaign, and Best Inspirational Campaign. Vote for the 2018 Aligned Awards!

Vote for the 2018 Aligned Awards!

What Brands Say About Aligned

“It’s refreshing to hear others have the same challenges in communications, sales, and training. This is time well spent.”

Dani Brock, Director of Retail Marketing, Shaw Floors

“Where else can you meet inspiring individuals who are passionate about their retailers? I gained a ton of knowledge.”                  

Cristi Porta, Commercial Marketing Manager, Arc'teryx

“What I love about Aligned is having the opportunity to network across industries, hear other people's stories and what they're testing...it's great.”

Denise Anderson, Wholesale Marketing Director, Smartwool
More Testimonials

Travel Information

Event Overview

10/03

Wednesday

Welcome Reception at Seaport Hotel










10/04

Thursday

Breakfast + Registration at Seaport Hotel

Conference Sessions at Seaport Hotel

Evening Reception + Awards


10/05

Friday

Breakfast + Registration at Seaport Hotel

Conference Sessions at Seaport Hotel

Free time to explore the city!


Add To Calendar
 

Transportation

If you are coming from out of town, we suggest that you fly into Boston Logan Airport. Once you're in town, the conference venue - Seaport Hotel - is 10 minutes away from Boston Logan International Airport (directions).


We recommend you take the MBTA Silver Line from the airport to the World Trade Center stop. Another great option is take a water taxi from the airport and see some great views of the Boston harbor and skyline!


If you're planning on driving to the conference, there is self parking at $37/day and valet parking at $47/day.


Flights to Boston Driving Directions

Accommodations

Located in the popular Seaport District, take a deep breath and enjoy the beautiful views from the Seaport Hotel. We have set aside a block of rooms at a special group rate. If you are in need of a hotel room, please email us at details@alignedcon.com and we can help with the reservation.

Things To Do In Boston

There are several fun things to do in the city of Boston. Whether you are looking to try out local dishes or explore the area, there will be something for you! Here's a few of our recommendations.

Boston Attractions

More Information

Feel free to contact us with any questions about the event.
Looking forward to seeing you!

The Aligned Team


details@alignedcon.com