Who is the Aligned Conference for?

Retail
Marketers
Brand
Marketers
Sales
Reps
Local
Retailers

Brands that Attend

Speakers

2015 2016 2017 2018
Oliver Vidinovski
Mollie Surratt
Laura Woodford
Alpesh Patel
Fritz O'Connor
Dani Brock
Jeremy McKinley
Cassie Heppner
Leslie Hagan
Bill Brunelle
Evan Hackel
Frank Hwang
Jessica Burzycki
Barbara Clements
Galen Mook
Ben Carcio
Leslie Hagan
Tom Taylor
Kent Hawkins
Mollie Surratt
Denise Anderson
David Calvert
Kim Hoey
Peter Bornholdt
Johanne Pearson
Todd Callaway
Gina Thesing
Matt Baum
Peter Pawlus
Stacey Gray
Charlotte Walsh
Ben Carcio
Barth Getto
Mansi Mohnani
Alexandra Laird
Shelley Kanther
Sheldon Bailey
Marilyn Barefoot
Josie Norris
Todd Callaway
Amy Parulis
Erin Engelson
Gary Ambrosino
Erica Bovard
Ben Hindman
Drew Petrizzo
Johanna Fiedler
Joe Bracken
Ben Carcio
Chris Davis
KEYNOTEFearlessly Independent
Jim Koch
KEYNOTEGrain to Growler: How Sam Adams Led the Way for Microbreweries
Nicole Leinbach Reyhle
KEYNOTERetail Realities: Merging Online, Offline & Every Touchpoint In Between

Amy Parulis
RetailerHosting 101: Treating New Customers As Old Friends
Ben Carcio
All AttendeesDirect-to-Consumer and the Impact on the Wholesale Channel
Carrie Seifert
RetailerRetailer Panel: Stories from the Front Line
Cat Bartash
RetailerHosting 101: Treating New Customers As Old Friends
Chris Hollis
BrandSell Moments, Not Products
Christopher Wolfel
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Eileen Crowther
BrandBig Picture, Focused Lens: Local Advertising and Co-op
Jay Ford
RetailerOvercoming Your Biggest Digital Marketing Fears
Jeremy McKinley
All AttendeesDirect-to-Consumer and the Impact on the Wholesale Channel
Joe Bracken
All AttendeesEnabling Local Sales: Promoboxx Product Roadmap
Jon Bausman
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Keith Lehman
BrandSupporting Non-Traditional Retailer Channels
Lauren Goldberg
RetailerOwn Your Industry - Utilizing Content Marketing to Establish Authority In Your Community
Maddy Ciccone
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Malinda Gagnon
BrandAdvertising in the Age of Distraction
Marilyn Barefoot
RetailerHow to Make Your Business Unique Online
Mary Ford
RetailerOvercoming Your Biggest Digital Marketing Fears
Mike Massey
All AttendeesDirect-to-Consumer and the Impact on the Wholesale Channel
Pamela Atkinson
RetailerRetailer Panel: Stories from the Front Line
Nicole Leinbach Reyhle
RetailerMarketing on a Dime
Rachel Wentworth
RetailerFriends of Friends: Growing Your Local Community
Rachele Pojednic, PhD, EdM
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Sarah Gaines
BrandShow-Tell-Show: An Inside Look at Brand Ambassadors
Susan Dooley
All AttendeesDirect-to-Consumer and the Impact on the Wholesale Channel
Veronica Cano
BrandYou're Invited: Maximizing In-Store Events



Conference Agenda Overview

2016 2017 2018
  • State of the Industry Panel
    • Johanne Pearson, Digital Field Integration Manager, Chevrolet
    • Kim Hoey, Senior Director of Marketing - Running Division, Mizuno
    • Peter Bornholdt, Senior Marketing Account Coordinator, The North Face
  • Going Global and Staying Local
    • Tom Taylor, Head of US Run Specialty Channel Marketing, New Balance
    • Kent Hawkins, Americas, Channel Marketing Manager, Arc’teryx
  • Sales Rep Panel: Measuring, Rewarding, and Incentivizing Retailer Performance
    • Matt Baum, National Key Accounts Manager, Mizuno USA
    • Peter Pawlus, Founder, REPatron
  • Driving Marketing Relevance: Flooring the Imagination
    • Mollie Surratt, Sr. Director of PR, Social Media, and Content, Mohawk Flooring
  • Brands as Storytellers
    • Leslie Hagan, Manager, Merchandising & Trade Communications, GE Appliances
    • Denise Anderson, Wholesale Marketing Director, Smartwool
  • Reaching Local Customers at Scale
    • Gina Thesing, Brand & Digital Marketing Manager, Cargill
    • David Calvert, Trade Advertising Manager, GE Appliances
    • Todd Callaway, Director of Digital Content, Shaw Floors
  • Retailer Panel: How to Make Marketing Work in Today's Retail Environment
    • Charlotte Walsh, Owner, Charles River Running
    • Stacey Gray, Social Media Manager, Crowley Automotive
  • Local Business of the Year Award
  • Aligned Awards Ceremony

THEME
Back to the Start: Why Your Independent Retail Channel Matters


THEME
It Takes a Community - Aligning Brands, Reps, & Retailers to Support Local Retail

View the Aligned 2017 Recap

Aligned Awards

The Aligned Awards recognize the best digital campaigns that connect a brand with its local retailers. Across industries, these digital marketing efforts excel at garnering retailer and consumer engagement. Past winners include GE Appliances, Trek Bicycle, and Mohawk Flooring.

The 2017 winners have been announced! Congratulations to GE Appliances (Best Overall Campaign), The North Face (Best Product Launch Campaign), and Salomon (Best Inspirational Campaign). View all the nominated campaigns>

Watch the 2017 Awards Video

What Brands Say About Aligned

“It’s refreshing to hear others have the same challenges in communications, sales, and training. This is time well spent.”

Dani Brock, Director of Retail Marketing, Shaw Floors

“Where else can you meet inspiring individuals who are passionate about their retailers? I gained a ton of knowledge.”                  

Cristi Porta, Commercial Marketing Manager, Arc'teryx

“What I love about Aligned is having the opportunity to network across industries, hear other people's stories and what they're testing...it's great.”

Denise Anderson, Wholesale Marketing Director, Smartwool
More Testimonials

Travel Information

Event Overview

10/03

Wednesday

Welcome Reception at Seaport Hotel










10/04

Thursday

Breakfast + Registration at Seaport Hotel

Conference Sessions at Seaport Hotel

Evening Reception + Awards


10/05

Friday

Breakfast + Registration at Seaport Hotel

Conference Sessions at Seaport Hotel

Free time to explore the city!


Add To Calendar
 

Transportation

If you are coming from out of town, we suggest that you fly into Boston Logan Airport. Once you're in town, the conference venue - Seaport Hotel - is 10 minutes away from Boston Logan International Airport (directions).


We recommend you take the MBTA Silver Line from the airport to the World Trade Center stop. Another great option is take a water taxi from the airport and see some great views of the Boston harbor and skyline!


If you're planning on driving to the conference, there is self parking at $37/day and valet parking at $47/day.


Flights to Boston Driving Directions

Accommodations

Located in the popular Seaport District, take a deep breath and enjoy the beautiful views from the Seaport Hotel. We have set aside a block of rooms at a special group rate. If you are in need of a hotel room, please email us at details@alignedcon.com and we can help with the reservation.

Things To Do In Boston

There are several fun things to do in the city of Boston. Whether you are looking to try out local dishes or explore the area, there will be something for you! Here's a few of our recommendations.

Boston Attractions

More Information

Feel free to contact us with any questions about the event.
Looking forward to seeing you!

The Aligned Team


details@alignedcon.com