Why Aligned?

Aligned is the only national event that focuses on providing key strategies to develop marketing alignment between national brands and their local retailers. At Aligned, you'll meet and learn alongside leading digital trade and retail marketers from today's most iconic brands.

Hear why it started

Who is the Aligned Conference for?


Brands that Attend


Conference Agenda

  • Training and Best Practices Day Kick Off
  • Case Studies/Inside Scoop
  • New and Upcoming Features
  • Lunch at Committee
  • Retailer Feedback/Functionality
  • Best Practices (Content, Data Cleaning, Local Ads, Engaging Sales Reps)
  • Break
  • Local Ads Creative Best Practices
  • Brands as Promoboxx Partners
  • Break
  • Welcome Reception at The Envoy Hotel's Rooftop Bar
  • Free time to explore the city!
  • Breakfast and Registration
  • Morning Kickoff
    • Ben Carcio, CEO and Co-Founder, Promoboxx

  • State of the Industry Panel
    • Sonciary Honnoll, SVP Client Services and Co‑Founder Promoboxx
    • Kim Hoey, Senior Director of Brand Marketing, Mizuno
    • Peter Bornholdt, Senior Marketing Account Manager, The North Face

  • Snack Break
  • Sales Rep Panel
    • Johanna Fiedler, Sr. Retailer Marketing & Support Manager, Promoboxx
    • Matt Baum, National Key Accounts Manager, Mizuno USA
    • Kyle Banfield, Sales Rep, Hawk Sales Group/Smartwool
    • Christine Davidson, Sales Rep, The North Face

  • Lunch at Empire
  • Local Business of the Year Award
    • Johanna Fiedler, Sr. Retailer Marketing & Support Manager, Promoboxx

  • Retailer Panel
    • Johanna Fiedler, Sr. Retailer Marketing & Support Manager, Promoboxx
    • Charlotte Walsh, Owner, Charles River Running
    • Stacey Grey, Social Media Manager, Crowley Automotive
    • Todd Atkinson, Owner, Buchika's

  • Snack Break
  • Driving Marketing Relevance
    • Andrew Glenn, Sr. Brand Account Manager, Promoboxx
    • Mollie Surratt, Sr. Director of PR, Social Media, and Content, Mohawk Flooring

  • Promoboxx Local Ads Update
    • Alexandra Laird, Director of Advertising, Promoboxx

  • Breakout Topics
  • Day 1 Closing Remarks
  • End of Day 1 Sessions
  • Yacht Rock Harbor Cruise
    • Depart from Fan Pier across from District Hall
    • Boat stays dockside until 6:15pm
    • Cocktails and food provided
    • Light jacket recommended

  • Free time to explore the city!
  • Breakfast
  • Morning Kickoff
  • Product Keynote
    • Ben Carcio, CEO and Co-Founder, Promoboxx
    • Mansi Mohnani, Director of Products, Promoboxx

  • Aligned Awards Presentation and Voting
    • Andrew Glenn, Senior Brand Account Manager, Promoboxx

  • Reaching New Local Customers
    • Alexandra Laird, Director of Advertising, Promoboxx
    • Gina Thesing, Brand & Digital Marketing Manager, Cargill
    • David Calvert, Trade Advertising Manager, GE Appliances
    • Todd Callaway, Director of Digital Content, Shaw Floors

  • Brand Relaunch: Weaving Local Retailers into The Next Chapter
    • Steph Marr, Brand Account Specialist, Promoboxx
    • Leslie Hagan, Manager, Merchandising & Trade Communications, GE Appliances
    • Denise Anderson, Digital Marketing Manager (Wholesale), Smartwool

  • Going Global and Staying Local
    • Chris Ziomek, Director of Sales, Promoboxx
    • Tom Taylor, Head of US Run Specialty Channel Marketing, New Balance
    • Kent Hawkins, North American Marketing Manager, Arc’teryx

  • Lunch at The Barking Crab
  • Free Time to Explore the City!
Check out the 2015 presentation topics

NEW - Training and Best Practices Day

To make the Aligned Conference even more impactful, we’re excited to announce the addition of a training and best practices day. If you develop digital marketing campaigns for your retail channel and are looking to sharpen your skills, then this is for you!

Learn More

Aligned Awards

The Aligned Awards recognize the best co-branded digital campaigns that connect a brand with its local retailers. Across industries, these digital marketing efforts excel at garnering retailer and consumer engagement. Past winners include GE Appliances and Trek Bicycle. Check out the campaigns in our Aligned Awards Lookbook!

What Brands Say About Aligned

“It’s refreshing to hear others have the same challenges in communications, sales, and training. This is time well spent."

Dani Brock, Director of Retail Marketing, Shaw Floors

“Everyone has the same challenges. People want to learn from each other, they just need a forum to share and learn."                  

Emily Tuggle, Division Community Manager, Mizuno USA

“Invest in the retailer and educate them. Go where the retailer is and connect with who matters at that location. Be a game-changer!"

Todd Scott, Digital Retail & Merchandising Manager, Electrolux
More Testimonials

Travel Information

Event Overview



Training Sessions
Welcome Reception
Free time to explore the city!



Conference Sessions
Yacht Rock Harbor Cruise
Free time to explore the city!



Conference Sessions Lunch Free time to explore the city!

Add To Calendar


If you are coming from out of town, we suggest that you fly into Boston Logan Airport. Once you're in town, there are several ways that you can get to the conference hosted at District Hall. We recommend taking the MBTA Silver Line - it's free to travel from Logan Airport to the Courthouse stop, which is just a few minutes walk to District Hall (directions). You can also take a taxi or Uber from the airport. If you're planning on driving to the conference, there is street parking available.

Flights to Boston Driving Directions


We know that after the jam-packed days that we have planned, you'll want to relax and unwind. Located in Boston’s Innovation District, The Envoy Hotel, is a short walk from the conference venue.

Hotel reservations

Things To Do In Boston

There are several fun things to do in the city of Boston. Whether you are looking to try out local dishes or explore the area, there will be something for you! Here's a few of our recommendations.

Boston Attractions

More Information

Feel free to contact us with any questions about the event.
Looking forward to seeing you!

The Aligned Team