Why Aligned?

Aligned is the only national event that focuses on providing key strategies to develop marketing alignment between national brands and their local retailers. At Aligned, you'll meet and learn alongside leading digital trade and retail marketers from today's most iconic brands.

Hear why it started

Who is the Aligned Conference for?


Brands that Attend


Conference Agenda

  • State of the Industry Panel
    • Johanne Pearson, Digital Field Integration Manager, Chevrolet
    • Kim Hoey, Senior Director of Marketing - Running Division, Mizuno
    • Peter Bornholdt, Senior Marketing Account Coordinator, The North Face
  • Going Global and Staying Local
    • Tom Taylor, Head of US Run Specialty Channel Marketing, New Balance
    • Kent Hawkins, Americas, Channel Marketing Manager, Arc’teryx
  • Sales Rep Panel: Measuring, Rewarding, and Incentivizing Retailer Performance
    • Matt Baum, National Key Accounts Manager, Mizuno USA
    • Peter Pawlus, Founder, REPatron
  • Driving Marketing Relevance: Flooring the Imagination
    • Mollie Surratt, Sr. Director of PR, Social Media, and Content, Mohawk Flooring
  • Brands as Storytellers
    • Leslie Hagan, Manager, Merchandising & Trade Communications, GE Appliances
    • Denise Anderson, Wholesale Marketing Director, Smartwool
  • Reaching Local Customers at Scale
    • Gina Thesing, Brand & Digital Marketing Manager, Cargill
    • David Calvert, Trade Advertising Manager, GE Appliances
    • Todd Callaway, Director of Digital Content, Shaw Floors
  • Retailer Panel: How to Make Marketing Work in Today's Retail Environment
    • Charlotte Walsh, Owner, Charles River Running
    • Stacey Gray, Social Media Manager, Crowley Automotive
  • Local Business of the Year Award
  • Aligned Awards Ceremony

Back to the Start: Why Your Independent Retail Channel Matters

View the Aligned 2016 Recap

Promoboxx Customer Workshops Day

Back by popular demand: our Promoboxx Customer Workshops Day leading up to the Aligned Conference kickoff. If you develop digital marketing campaigns for your retail channel and are looking to sharpen your skills, then this is for you!

Case Studies/Inside Scoop

Retailer Feedback/Functionality

Best Practices
(Content, Data Cleaning, Local Ads, Engaging Sales Reps)

Local Ads Creative Best Practices

Brands as Promoboxx Partners

Office Hours

Smarketing: Setting Smart Goals for Marketing Alignment

De-Mystifying Retailer Engagement

Puppies vs. Babies: How to Create Content that Resonates

Office Hours

Learn More

Aligned Awards

The Aligned Awards recognize the best digital campaigns that connect a brand with its local retailers. Across industries, these digital marketing efforts excel at garnering retailer and consumer engagement. Past winners include GE Appliances, Trek Bicycle, and Mohawk Flooring.

The 2017 winners have been announced! Congratulations to GE Appliances (Best Overall Campaign), The North Face (Best Product Launch Campaign), and Salomon (Best Inspirational Campaign). View all the nominated campaigns >

View 2017 Campaigns

What Brands Say About Aligned

“It’s refreshing to hear others have the same challenges in communications, sales, and training. This is time well spent.”

Dani Brock, Director of Retail Marketing, Shaw Floors

“Where else can you meet inspiring individuals who are passionate about their retailers? I gained a ton of knowledge.”                  

Cristi Porta, Commercial Marketing Manager, Arc'teryx

“What I love about Aligned is having the opportunity to network across industries, hear other people's stories and what they're testing...it's great.”

Denise Anderson, Wholesale Marketing Director, Smartwool
More Testimonials

Travel Information

Event Overview



Welcome Reception at Aloft Hotel



Conference Sessions at Aloft Hotel

Taste of Boston Event + Awards Ceremony at Exchange Conference Center



Conference Sessions at Aloft Hotel

Lunch at Aloft Hotel

Free time to explore the city!

Add To Calendar


If you are coming from out of town, we suggest that you fly into Boston Logan Airport. Once you're in town, the conference venue - Aloft Boston Seaport - is 10 minutes away from Boston Logan International Airport (directions). If you're planning on driving to the conference, there is a public lot located just one block south of the hotel on Danby & D Street that is $25/day.

Flights to Boston Driving Directions


Located conveniently in the Boston Seaport area, relax and unwind at the Aloft Boston Seaport. We have set aside a block of rooms at a special group rate. Book today by clicking on the link below, but don't wait too long! Rate expires August 29th!

Hotel reservations

Things To Do In Boston

There are several fun things to do in the city of Boston. Whether you are looking to try out local dishes or explore the area, there will be something for you! Here's a few of our recommendations.

Boston Attractions

More Information

Feel free to contact us with any questions about the event.
Looking forward to seeing you!

The Aligned Team