Who is the Aligned Conference for?


Brands that Attend


Jim Koch
KEYNOTEGrain to Growler: How Sam Adams Led the Way for Microbreweries
Nicole Leinbach Reyhle
KEYNOTERetail Realities: Merging Online, Offline & Every Touchpoint In Between

Amy Parulis
Hosting 101: Treating New Customers As Old Friends
Cat Bartash
Demo Daze: Making an Impression In-Store
Dan Tyre
Lean In to the Digital World
Eileen Crowther
Big Picture, Focused Lens: Local Advertising and Co-op
Jay Ford
Overcoming Your Biggest Digital Marketing Fears
Keith Lehman
Nice Niche: Supporting Non-Traditional Retailer Channels
Mary Ford
Overcoming Your Biggest Digital Marketing Fears
Rachele Pojednic
Show-Tell-Show: Brand Ambassador Panel
Veronica Cano
You're Invited: Maximizing In-Store Events

Conference Agenda Overview

  • State of the Industry Panel
    • Johanne Pearson, Digital Field Integration Manager, Chevrolet
    • Kim Hoey, Senior Director of Marketing - Running Division, Mizuno
    • Peter Bornholdt, Senior Marketing Account Coordinator, The North Face
  • Going Global and Staying Local
    • Tom Taylor, Head of US Run Specialty Channel Marketing, New Balance
    • Kent Hawkins, Americas, Channel Marketing Manager, Arc’teryx
  • Sales Rep Panel: Measuring, Rewarding, and Incentivizing Retailer Performance
    • Matt Baum, National Key Accounts Manager, Mizuno USA
    • Peter Pawlus, Founder, REPatron
  • Driving Marketing Relevance: Flooring the Imagination
    • Mollie Surratt, Sr. Director of PR, Social Media, and Content, Mohawk Flooring
  • Brands as Storytellers
    • Leslie Hagan, Manager, Merchandising & Trade Communications, GE Appliances
    • Denise Anderson, Wholesale Marketing Director, Smartwool
  • Reaching Local Customers at Scale
    • Gina Thesing, Brand & Digital Marketing Manager, Cargill
    • David Calvert, Trade Advertising Manager, GE Appliances
    • Todd Callaway, Director of Digital Content, Shaw Floors
  • Retailer Panel: How to Make Marketing Work in Today's Retail Environment
    • Charlotte Walsh, Owner, Charles River Running
    • Stacey Gray, Social Media Manager, Crowley Automotive
  • Local Business of the Year Award
  • Aligned Awards Ceremony

Back to the Start: Why Your Independent Retail Channel Matters

It Takes a Community - Aligning Brands, Reps, & Retailers to Support Local Retail

  • Welcome Reception

  • Breakfast + Registration
  • Morning Keynote + AM Breakouts
  • Lunch
  • Afternoon Keynote + PM Breakouts
  • End of Day 1 Conference Sessions
  • Evening Event

  • Breakfast + Registration
  • Morning Keynote + AM Breakouts
  • Lunch
  • Afternoon Keynote + PM Breakouts
  • End of Day 2 Conference Sessions
  • Free Time to Explore the City!

View the Aligned 2017 Recap

Aligned Awards

The Aligned Awards recognize the best digital campaigns that connect a brand with its local retailers. Across industries, these digital marketing efforts excel at garnering retailer and consumer engagement. Past winners include GE Appliances, Trek Bicycle, and Mohawk Flooring.

The 2017 winners have been announced! Congratulations to GE Appliances (Best Overall Campaign), The North Face (Best Product Launch Campaign), and Salomon (Best Inspirational Campaign). View all the nominated campaigns>

Watch the 2017 Awards Video

What Brands Say About Aligned

“It’s refreshing to hear others have the same challenges in communications, sales, and training. This is time well spent.”

Dani Brock, Director of Retail Marketing, Shaw Floors

“Where else can you meet inspiring individuals who are passionate about their retailers? I gained a ton of knowledge.”                  

Cristi Porta, Commercial Marketing Manager, Arc'teryx

“What I love about Aligned is having the opportunity to network across industries, hear other people's stories and what they're testing...it's great.”

Denise Anderson, Wholesale Marketing Director, Smartwool
More Testimonials

Travel Information

Event Overview



Welcome Reception at Seaport Hotel



Breakfast + Registration at Seaport Hotel

Conference Sessions at Seaport Hotel

Evening Event



Breakfast + Registration at Seaport Hotel

Conference Sessions at Seaport Hotel

Free time to explore the city!

Add To Calendar


If you are coming from out of town, we suggest that you fly into Boston Logan Airport. Once you're in town, the conference venue - Seaport Hotel - is 10 minutes away from Boston Logan International Airport (directions).

We recommend you take the MBTA Silver Line from the airport to the World Trade Center stop. Another great option is take a water taxi from the airport and see some great views of the Boston harbor and skyline!

If you're planning on driving to the conference, there is self parking at $37/day and valet parking at $47/day.

Flights to Boston Driving Directions


Located in the popular Seaport District, take a deep breath and enjoy the beautiful views from the Seaport Hotel. We have set aside a block of rooms at a special group rate of $299/night + tax. Book today by clicking on the link below, but don't wait too long!

Hotel reservations

Things To Do In Boston

There are several fun things to do in the city of Boston. Whether you are looking to try out local dishes or explore the area, there will be something for you! Here's a few of our recommendations.

Boston Attractions

More Information

Feel free to contact us with any questions about the event.
Looking forward to seeing you!

The Aligned Team