Thank you for joining us for year three! View the 2016 recap

Why Aligned?

Aligned is the only national event that focuses on providing key strategies to develop marketing alignment between national brands and their local retailers. At Aligned, you'll meet and learn alongside leading digital trade and retail marketers from today's most iconic brands.

Hear why it started

Who is the Aligned Conference for?


Brands that Attend


Conference Agenda

  • Training and Best Practices Day Kick Off
  • Case Studies/Inside Scoop
  • Retailer Feedback/Functionality
  • Lunch at Committee
  • Best Practices (Content, Data Cleaning, Local Ads, Engaging Sales Reps)
  • Local Ads Creative Best Practices
  • Break
  • Brands as Promoboxx Partners
  • Office Hours (Optional)
  • Break
  • Welcome Reception at The Envoy Hotel's Rooftop Bar
    • Hotel guests can go directly to the Rooftop Bar
    • Non-hotel guests can enter through the revolving doors that face The Barking Crab. The entrance is marked "private events line."

  • Free time to explore the city!
  • Spin Class at The Handle Bar
    • Duration: 45 minutes
    • South Boston location
    • Reservations required (email us)

  • Breakfast and Registration
  • Morning Kickoff
    • Ben Carcio, CEO and Co-Founder, Promoboxx
    • Barth Getto, EVP of Sales, Promoboxx

  • State of the Industry Panel
    • Sonciary Honnoll, SVP Client Services and Co‑Founder Promoboxx
    • Johanne Pearson, Digital Field Integration Manager, Chevrolet
    • Kim Hoey, Senior Director of Marketing - Running Division, Mizuno
    • Peter Bornholdt, Senior Marketing Account Coordinator, The North Face

  • Snack Break
  • Sales Rep Panel: Measuring, Rewarding, and Incentivizing Retailer Performance
    • Johanna Fiedler, Sr. Retailer Marketing & Support Manager, Promoboxx
    • Matt Baum, National Key Accounts Manager, Mizuno USA
    • Peter Pawlus, Founder, REPatron

  • Lunch at Empire
  • Local Business of the Year Award
    • Johanna Fiedler, Sr. Retailer Marketing & Support Manager, Promoboxx

  • Retailer Panel: How to Make Marketing Work in Today's Retail Environment
    • Johanna Fiedler, Sr. Retailer Marketing & Support Manager, Promoboxx
    • Charlotte Walsh, Owner, Charles River Running
    • Stacey Gray, Social Media Manager, Crowley Automotive

  • Snack Break
  • Driving Marketing Relevance: Flooring the Imagination
    • Mollie Surratt, Sr. Director of PR, Social Media, and Content, Mohawk Flooring

  • Promoboxx Local Ads Update
    • Alexandra Laird, Director of Advertising, Promoboxx

  • Breakout Topics
  • Day 1 Closing Remarks
  • End of Day 1 Sessions
  • Yacht Rock Harbor Cruise
    • Depart from Fan Pier across from District Hall
    • Boat stays dockside until 6:15pm
    • Cocktails and food provided
    • Light jacket recommended

  • After Party at Empire (Optional)
  • Harborwalk
    • Duration: 30 minutes
    • Meet at The Envoy Hotel lobby

  • Breakfast
  • Morning Kickoff
    • Ben Carcio, CEO and Co-Founder, Promoboxx
    • Barth Getto, EVP of Sales, Promoboxx

  • Promoboxx Product Update
    • Mansi Mohnani, Director of Products, Promoboxx

  • Aligned Awards Presentation and Voting
    • Andrew Glenn, Senior Brand Account Manager, Promoboxx

  • Reaching Local Customers at Scale
    • Alexandra Laird, Director of Advertising, Promoboxx
    • Gina Thesing, Brand & Digital Marketing Manager, Cargill
    • David Calvert, Trade Advertising Manager, GE Appliances
    • Todd Callaway, Director of Digital Content, Shaw Floors

  • Brands as Storytellers
    • Steph Marr, Brand Account Specialist, Promoboxx
    • Leslie Hagan, Manager, Merchandising & Trade Communications, GE Appliances
    • Denise Anderson, Wholesale Marketing Director, Smartwool

  • Going Global and Staying Local
    • Chris Ziomek, Director of Sales, Promoboxx
    • Tom Taylor, Head of US Run Specialty Channel Marketing, New Balance
    • Kent Hawkins, Americas, Channel Marketing Manager, Arc’teryx

  • Brand Giveaway Winners
  • Aligned Awards Ceremony
  • Lunch + Toast at The Barking Crab
  • Free Time to Explore the City!
View the Aligned 2016 Recap

NEW - Training and Best Practices Day

To make the Aligned Conference even more impactful, we’re excited to announce the addition of a training and best practices day. If you develop digital marketing campaigns for your retail channel and are looking to sharpen your skills, then this is for you!

Learn More

Aligned Awards

The Aligned Awards recognize the best digital campaigns that connect a brand with its local retailers. Across industries, these digital marketing efforts excel at garnering retailer and consumer engagement. Winners include GE Appliances, Trek Bicycle, and Mohawk Flooring. Check out the campaigns in our Aligned Awards Lookbook!

What Brands Say About Aligned

“It’s refreshing to hear others have the same challenges in communications, sales, and training. This is time well spent.”

Dani Brock, Director of Retail Marketing, Shaw Floors

“Where else can you meet inspiring individuals who are passionate about their retailers? I gained a ton of knowledge.”                  

Cristi Porta, Commercial Marketing Manager, Arc'teryx

“What I love about Aligned is having the opportunity to network across industries, hear other people's stories and what they're's great.”

Denise Anderson, Wholesale Marketing Director, Smartwool
More Testimonials

Travel Information

Event Overview



Training Sessions
Welcome Reception
Free time to explore the city!



Spin Class
Conference Sessions
Yacht Rock Harbor Cruise
Free time to explore the city!



Conference Sessions Lunch Free time to explore the city!

Add To Calendar


If you are coming from out of town, we suggest that you fly into Boston Logan Airport. Once you're in town, there are several ways that you can get to the conference hosted at District Hall. We recommend taking the MBTA Silver Line - it's free to travel from Logan Airport to the Courthouse stop, which is just a few minutes walk to District Hall (directions). You can also take a taxi or Uber from the airport.

If you're planning on driving to the conference, there is parking available in a large lot to the west of District Hall. There is also metered street parking available around the building.

Flights to Boston Driving Directions


We know that after the jam-packed days that we have planned, you'll want to relax and unwind. Located in Boston’s Innovation District, The Envoy Hotel, is a short walk from the conference venue.

Hotel reservations

Things To Do In Boston

There are several fun things to do in the city of Boston. Whether you are looking to try out local dishes or explore the area, there will be something for you! Here's a few of our recommendations.

Boston Attractions

More Information

Feel free to contact us with any questions about the event.
Looking forward to seeing you!

The Aligned Team

That's it for Aligned 2016!

This year, we had an even more diverse array of brand and industry representation, with attendees joining us from around the world. Learn more in the recap!

View the 2016 recap