Fri1:00PM ← All 2018 Sessions

Retailer Track

Aligned 2018 Session:Own Your Industry - Utilizing Content Marketing to Establish Authority In Your Community

Overview

As a local business, how can you stand out from big-box retailers and e-commerce stores? One of the largest differentiators is the expertise that you can provide your customers in person. Learn how to differentiate yourself from big-box retailers and e-commerce giants by sharing your knowledge and positioning your retail store as a trusted advisor in your community. Known for connecting the dots between corporate initiatives and grassroots activation, Lauren Goldberg will show attendees how to successfully increase retail sales on a local level by positioning themselves as industry experts.

Topics

Topics will include:

  • Why content marketing is important to independent retailers
  • How specialty stores can be a resource to your community past a sale
  • Best practices and tools for being a source of strong and informative digital content that will attract attention
  • How to build an informed and educated audience that will increase store reach

Session Speakers

Lauren Goldberg  
Founder, LSG Marketing Solutions



Lauren Goldberg is the founder of LSG Marketing Solutions, a consulting practice focused on driving retail sales on a local level. Lauren has over 15 years of experience developing customer-centric marketing programs that drive omnichannel sales for regional and national retailers.

Known for connecting the dots between corporate initiatives and grassroots activation, Lauren has successfully increased retail sales on a local level for a variety of retailers. Lauren has held marketing positions at Office Depot, RaceTrac Petroleum, Fruit of the Loom and The Sports Authority. In her past roles, she has activated sales-driving partnerships with leading consumer goods brands, such as HP, Coca-Cola, and Nike, as well as sports and entertainment properties, including professional athletes and sports teams, amateur sports leagues and theme parks.

Lauren earned her BS from the University of Florida. She has also completed executive-level leadership training from Florida Atlantic University in Boca Raton.