Thu2:15PM ← All 2018 Sessions

Brand Track

Aligned 2018 Session:Retailer Panel: Stories from the Front Line


Back by popular demand, come to learn and discover from retailers across three industries in this tell-all special interview style session. The retailer panel will cover topics such as business challenges, market trends, channel strategies, marketing tactics, co-op advertising, and brand support. There will also be ample time for audience questions. Don’t miss out on this crowd favorite!

Session Speakers

Pamela Atkinson  
Social Media/Marketing Coordinator at Essex County Co-Operative

Pamela Atkinson is the Social Media/Marketing Coordinator at Essex County Co-Operative in Topsfield, MA. She manages the company’s website, along with social media platforms and a monthly newsletter.

Carrie Seifert  
Social Media/Marketing Coordinator at Diversified Flooring Design Center

Carrie Seifert, President of Diversified Flooring Design Center, has worked in the flooring industry for over 20 years, working to help customers create beautiful homes. Carrie took the idea of how to save time and made it a reality in her local business. When she isn’t at the Design Center, Carrie is a motivational speaker for women’s events, volunteers with animal rescue, and spends time with her family.

Jeff Allaire  
Marketing Director, Bellingham Electric

Jeff Allaire leads content creation and online marketing efforts for Bellingham Electric. Bellingham Electric is a family-owned home appliance retailer based in Bellingham, MA. Jeff joined the company and the retail industry in 2016 after a successful 12 year career in real estate brokerage. Jeff has successfully designed and implemented a multifaceted digital marketing strategy at Bellingham Electric which includes content marketing, email marketing, reputation management, Facebook paid advertising, video marketing and SEM. This strategy has complimented the company's existing traditional advertising and helped the company achieve revenue growth rates of 5x the industry over the past 24 months.