Thu11:15AM ← All 2018 Sessions

Retailer Track

Aligned 2018 Session:Overcoming Your Biggest Digital Marketing Fears


Overcoming the fear of digital marketing is as simple as learning how to drive!

Digital marketing can be overwhelming with the number of choices, campaigns, and companies out there! Everyone promises guaranteed success, or that they have the fool-proof method of winning more customers - what direction do you go? If you look at them all together, you’ll be so afraid that you’ll never start the car!

In this session, Jay and Mary Ford, the owners of LoneStar eBikes in Salado, Texas will share straightforward, easily actionable strategies and steps to help their fellow merchants improve their online presence.


In this session, you’ll receive the right keys to get you headed in the right direction. You’ll learn about :

  • Marketing your small business
  • Easy techniques to grow your local reach
  • How to connect with your customers online
  • Common digital marketing potholes and how to avoid them

Session Speakers

Jay Ford  
Owner, LoneStar eBikes

Mary Ford  
Owner, LoneStar eBikes

Jay and Mary Ford are the proud owners of LoneStar eBikes in Salado, Texas as well as its online presence on the internet. They are sharing the joys of riding ebikes as well as helping their fellow merchants with how to improve their online presence. Jay believes that Digital Marketing can be the big equalizer for small businesses competing against the Big Box Stores. He speaks at business and charitable forums throughout Texas, just as he had in Washington, Idaho, Minnesota, Massachusetts, and Colorado. A native Washingtonian who married a native Texan, who convinced him to move to Texas create their dream: open their own business! So, with his Executive MBA and BA as well as many boxes in tow, they moved to Texas and were finally able to open their own business: LoneStar eBikes, a traditional brick and mortar retail location, followed quickly by its online retail website.