Thu11:45AM ← All 2018 Sessions

Retailer Track

Aligned 2018 Session:Marketing on a Dime


No budget? No problem. This session will explore ways to gain new business, keep existing customers and drive attention to your store... on a dime! From in-store events to cross-promotional experiences with other businesses to using social media to drum-up in-store sales to leveraging online marketing and more, this session will highlight ways you can gain more visibility for your business without costing your business a lot of money. Plus, we will unveil retail technologies that can help ease some of your marketing actions and help drive visibility to your store! Expect to gain quick, practical tips while gaining actionable insight that you can begin applying to your store right away. This is a session not to miss if you're looking for ways to bring excitement, customers, and revenue to your retail business.

Session Speakers

Nicole Leinbach Reyhle  
Founder, Retail Minded

Nicole Leinbach Reyhle is the Founder and Publisher of, a well-respected industry publication that has been recognized worldwide for its leading retail insight. With a core concentration on independent retailers and small businesses, Reyhle is a frequent guest and contributor to various media outlets that include The Today Show, Forbes, and countless B2B publications. Additionally, Reyhle has been the Spokesperson for American Express’s Small Business Saturday since 2014 and is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill. Reyhle writes regularly as a retail thought leader for various industry resources that include,, Forbes and more – plus is recognized as #3 out of 100 worldwide retail thought leaders from Vend and is a retail “futurist” for IBM. Finally, Reyhle is also the Co-Founder of the Independent Retailer Conference. Learn more about Reyhle at