Thu3:00PM ← All 2018 Sessions

Retailer Track

Aligned 2018 Session:Friends of Friends: Growing Your Local Community


As Helen Keller once said, “Alone we can do so little, together we can do so much.” This principle applies, too, to the world of retail. Gone are the days of aggressive coupon campaigns and “shopping parties” and retail is changing. Forty Winks co-owner and host of Keeping Shop podcast Rachel Wentworth will show how joining forces with like-minded retailers and businesses is the best way to amplify visibility to paying customers.

In this session, learn how merging with other members of your community can create a more attractive and vibrant offering to customers, both online and offline.

Session Speakers

Rachel Wentworth  
Co-Owner, Forty Winks and Host of Keeping Shop

Rachel Wentworth is a long-time brick and mortar business owner with a passion for building a community around small business. She believes that a strong local economy is possible when people take responsibility for supporting the local businesses in their communities and when businesses genuinely invest in adding value and joy to the lives of their customers.

Rachel co-owns Forty Winks in Harvard Square and is the host of the brick and mortar-based podcast, Keeping Shop. She specializes in small business coaching specifically around the startup process. Rachel lives in Cambridge with her husband and daughter.