Fri1:00PM ← All 2018 Sessions

Brand Track

Aligned 2018 Session:Show-Tell-Show: An Inside Look at Brand Ambassadors


One of the most effective strategies brands can implement today is word of mouth and endorsement by an industry influencer. Brand ambassador programs have become increasingly popular and effective - but some brands still aren’t clear on how to get started or what to look for.

In this panel session, attendees will hear from brand ambassadors on how to best utilize influencers and how to extend that influence to independent retailers.

This panel will cover:

  • How brands partner with ambassadors to increase local awareness
  • Creating strong criteria for selecting brand ambassadors
  • Successes/failures of ambassador partnerships
  • Behind-the-scenes look at an ambassador’s workday
  • How ambassadors promote local retailers

Session Speakers

Christopher Wolfel  
Co-Founder and SVP of Strategic Partnerships at Mavrck

Christopher Wolfel is Co-Founder and SVP of Strategic Partnerships at Mavrck, the leading all-in-one influencer marketing platform enabling companies such as P&G, Godiva, and PepsiCo to harness the power of ideas people trust. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. He is also an Advisory Board Member of IDEA: Northeastern University’s Venture Accelerator, Mentor & Board Member at YouthCITIES, and the Founder of #GoodBeersGreatPeople, a quarterly un-networking event that raises money for local non-profits. Chris previously served as the CEO of IDEA: Northeastern University's Venture Accelerator.

Jon Bausman  
Director of Marketing, Airhead Sports Group

Jon Bausman leads the Marketing for Airhead Sports Group, an outdoor sporting goods company headquartered in Denver, Colorado, and owners of Airhead, Sportsstuff and Yukon Charlies. Prior to joining, Jon led the Social Media team for Cabela’s, the World's Foremost Outfitter and a multibillion-dollar outdoor retailer.

Jon's pronounced familiarity with the outdoor industry, coupled with his experience consulting for Fortune 100 companies and political campaigns, has served him as an influencer for some of the largest brands and events in the world, including Columbia Sportswear, Super Bowl 46, Backpacker Magazine, and Broadway Across America. He lives in Denver, and in a past life served as an Entertainment TV Host, starred in Walmart commercials, and believes quoting movies should be considered a second language.

Maddy Ciccone  
Brand Ambassador

Maddy Ciccone is a Boston SoulCycle Instructor focused on her mantra of ‘Serve. Inspire. Receive. Sparkle.’ A former Executive Assistant to Hollywoods finest, Maddy ditched her desk and traded in the Red Carpet perks for a pair of cycling shoes. She now works for SoulCycle full-time in Boston and as a brand ambassador companies including PUMA, Lorna Jane, Fre Skincare, and KIND. You can connect with Maddy on Instagram at @maddztaddz where she has over 31,000 followers.

Sarah Gaines  
Brand Ambassador

Sarah Gaines is a writer, speaker, teacher, and entrepreneur on a mission to help people build the life they crave through fitness and mindfulness. Founder of the nationwide college fitness community, Fit University®, co-founder of the women's professional network, The Y Society, and ASICS Studio Trainer, she believes in the power of community, connection, empowerment, and positive energy. Sarah has been featured in USA Today, People, and INSIDER, among others, and works with brands like Reebok, Bumble, Under Armour, and MINDBODY to spread her message.

You can follow Sarah on Instagram at @sarahjgaines

Rachele Pojednic, PhD, EdM  
Specialized Brand Ambassador

Dr. Rachele Pojednic is an Assistant Professor of Nutrition at Simmons College and a staff scientist at Beth Israel Deaconess Medical Center, Harvard Medical School. As a researcher, her work has a specific focus on physical activity and nutrition interventions. Dr. Pojednic has also been an active member of the fitness industry for the past 15 years and is an indoor cycling instructor at Flywheel Sports as well as an Specialized Women’s ambassador. She has been a consultant and writer to several organizations, including Joy Bauer and the Today Show, Huffington Post Healthy Living Blog, Boston Magazine, Runners World, Women’s Health and Self Magazine. She is on Instagram and Twitter at @rachelepojednic.