Thu2:00PM ← All 2018 Sessions

Retailer Track

Aligned 2018 Session:Hosting 101: Treating New Customers As Old Friends


Hosting an event has long been the go-to for building opportunities that create interactions - be that an intimate dinner party, a rocking festival, or a home-grown product sampling event. In this session, find out how to turn new customers into old friends through community events. Learn from Amy Parulis, Community Relations and Events Manager of Denali Outdoor, the importance of building an event repertoire to increase business awareness, connect with the local community, and keep customers connected.


-How to use events to get to know your customers

-Actionable advice for running in-store events at your own retail location

-How to partner with brands to implement a supported event

-Real event examples that resulted in a strong community connection

Session Speakers

Amy Parulis  
Community Relations & Events Manager at Trailblazer Central LLC & Denali

Amy Parulis is the Community Relations and Events Manager for Denali, an independent outdoor clothing company. She plans and puts on events through their stores to increase brand awareness, connect with the local community, and keep customers connected to their brand. Amy maintains the store’s social media accounts and engages with customers through these platforms. She is an outdoor enthusiast who especially loves to hike and ride her bike. She truly enjoys encouraging other people to get outside!