WED10:30am ← All 2017 Sessions

Aligned 2017 Session:Smarketing: Setting Smart Goals for Marketing Alignment

Overview

Nearly every decision we make is data-driven in today’s digital marketing universe. At the same time, there is so much data available to marketers, that interpreting it can be overwhelming. How can we identify the right metrics that are meaningful and can help us make better business decisions?

Topics

In this session, you will learn how to:

  • Set goals that map to your strategic brand objectives
  • Make better decisions in real time based off of incoming data
  • Report back to your manager and make recommendations

Session Speakers

Evan Brett  
VP of Marketing, Promoboxx



Evan brings extensive marketing and sales expertise to her role at Promoboxx, including proven success building winning teams and driving growth at technology companies. Prior to Promoboxx, Evan led demand generation for Acquia during a period when the company experienced dramatic growth from $13M to over $150M. Her impact in scaling demand generation and corporate communications positioned the company to be recognised as a leader in Web Content Management by Gartner and Forrester Research. Earlier, Evan held several roles at e-Dialog (acquired by GSI Commerce and later eBay Enterprise), a leading provider of advanced e-Commerce and online marketing, database technologies, strategies, and services solutions. Evan received a B.A. degree in History and Philosophy from Union College, and she loves the Red Sox, traveling, and spending time with her husband and son.

Mansi Mohnani  
Director of Product, Promoboxx



As the Director of Product, Mansi Mohnani formulates and executes the product vision and strategy for Promoboxx. She also helps meet brand and retailer needs, while achieving Promoboxx business goals. She currently leads a team of Product Managers and Product Designer to build features that streamline campaign creation and retailer experience. Prior to Joining Promoboxx, Mansi was the Sr. Global Product Manager at Vistaprint, during which she managed the pricing, packaging, promotion and new feature development of its flagship product.

Outside of work, Mansi loves to travel and explore new places and food. Her current favorite destination is Peru!

Steph Marr  
Brand Account Manager, Promoboxx



Steph Marr is a Brand Account Manager at Promoboxx, working to empower brands to build stronger relationships with independent businesses across the globe. Steph currently works with a variety of industry-leading brands at Promoboxx, including New Balance, Arc’teryx, Husqvarna and Smartwool.

Prior to joining the Promoboxx team, Steph worked in integrated marketing for WGBH and Viacom Entertainment Networks, facilitating the ideation, creation, execution and fulfillment of a wide variety of promotional programs. Simply put, Steph is passionate about delivering quality results that drive positive impact for her clients.

Outside of the ‘boxx, Steph enjoys traveling everywhere and anywhere, cheering on her favorite Boston sports teams and spending quality time with her famjam and friends.