Want to truly capture customer attention? Make sure every touchpoint that your potential and existing consumers alike experience seamlessly between online and offline. This keynote session will identify the retail realities of how today's modern customers truly shop while offering actionable insight on ways you can make sure your store or brand stands out from the rest. From the importance of online reviews to the navigation of product discovery to the impact your branding has on your business and more, we'll unveil the truth behind customer engagement both online and in-stores... as well as what variables help or hurt your brand experience. Author, Entreprenuer.com Contributor, Small Business Saturday Spokesperson and Founder of RetailMinded.com will share her top 10 tips on how to merge your store or brand between online and offline - ultimately helping you achieve stronger business success
Nicole Leinbach Reyhle is the Founder and Publisher of RetailMinded.com, a well-respected industry publication that has been recognized worldwide for its leading retail insight. With a core concentration on independent retailers and small businesses, Reyhle is a frequent guest and contributor to various media outlets that include The Today Show, Forbes and countless B2B publications. Additionally, Reyhle has been the Spokesperson for American Express’s Small Business Saturday since 2014 and is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill. Reyhle writes regularly as a retail thought leader for various industry resources that include Entrepreneur.com, Fiverr.com, Forbes and more – plus is recognized as #3 out of 100 worldwide retail thought leaders from Vend and is a retail “futurist” for IBM. Finally, Reyhle is also the Co-Founder of the Independent Retailer Conference. Learn more about Reyhle at RetailMinded.com.