FRI10:40am ← All 2017 Sessions

Aligned 2017 Session:Taking a Stand: Integrating Advocacy into your Marketing Campaigns


Sharing the philanthropic and social causes your brand is passionate about is important in building trust and long lasting relationships with customers. Join this special session with The Conservation Alliance and get inspired by the public lands movement case study.

In this session, you will learn how to positively impact the causes that are important to your brand, your retailers, and your customers, and how to weave these initiatives into your marketing campaigns.

Session Speakers

Josie Norris  
Communications and Grant Program Manager at The Conservation Alliance

Josie Norris is the Communications and Grant Program Manager at The Conservation Alliance, an organization that works with businesses to protect wild places across North America for their habitat and recreation values. Prior to joining The Conservation Alliance in 2014, Josie spent ten years working for Patagonia and Nau, two environmentally and socially responsible brands in the outdoor industry. While at Nau she led e-commerce and the corporate giving program. She currently serves on the Adventure Travel Conservation Fund board, a new NGO focused on conserving resources to allow sustainable adventure tourism to grow. People often call her a “connector” because she is passionate about bringing people together- whether it’s to rally them around a cause or to create connections within a community. In her spare time, you’ll find her trail running, searching for new music or preparing for her next adventure.