Video content is quickly becoming the world’s most popular communication tool, with Cisco citing that video will represent over 80% of all Internet traffic by 20191. How can you put an effective video strategy in place now that both represents your brand at the national and local levels and helps you prepare for what is sure to be the future of content marketing?
Todd Callaway, Director of Digital Content and a 20+ year veteran at Shaw Floors, is well equipped to provide a roadmap for how you can integrate video content into your marketing strategy
- Advocate for and secure critical video budget dollars with key stakeholders
- Extend video content to your retail partners to increase awareness and drive foot traffic
- Measure how video content resonates with your local customers and connects them to your brand mission
1 20 Statistics That Should Make You More Aggressive About Video Marketing in 2017 (2016, December 30). Retrieved from: https://www.inc.com/gordon-tredgold/20-reasons-why-you-should-boost-your-video-marketing-budget-in-2017.html