FRI10:00am ← All 2017 Sessions

Aligned 2017 Session:How Video Marketing can Delight Customers and Increase Local Awareness


Video content is quickly becoming the world’s most popular communication tool, with Cisco citing that video will represent over 80% of all Internet traffic by 20191. How can you put an effective video strategy in place now that both represents your brand at the national and local levels and helps you prepare for what is sure to be the future of content marketing?

Todd Callaway, Director of Digital Content and a 20+ year veteran at Shaw Floors, is well equipped to provide a roadmap for how you can integrate video content into your marketing strategy


  • Advocate for and secure critical video budget dollars with key stakeholders
  • Extend video content to your retail partners to increase awareness and drive foot traffic
  • Measure how video content resonates with your local customers and connects them to your brand mission

1 20 Statistics That Should Make You More Aggressive About Video Marketing in 2017 (2016, December 30). Retrieved from:

Session Speakers

Todd Callaway  
Director of Digital Content, Shaw Floors

Todd Callaway is the Director of Content Marketing at Shaw Floors. Todd began his marketing career almost 20 years ago as a writer. One of his assignments was writing Shaw's first consumer website, and it started his life as a digital marketer. Todd is pleased to have helped introduce many marketing firsts at Shaw Floors, including the first digital advertising, search marketing, email marketing, social media marketing, blogger event, digital sweepstakes, website services for retailers, and social media and local ads services for retailers through Promoboxx. Todd says his career is driven by a passion for good storytelling, for meeting and learning from interesting marketers like those at Aligned, and for keeping his eye out for what the next new digital marketing revolution will be.