Fri2:15PM ← All 2018 Sessions

Keynote

Aligned 2018 Session:Grain to Growler: How Sam Adams Led the Way for Microbreweries

Overview

In this fireside chat keynote session, attendees will hear Jim Koch, founder of The Boston Beer Company and brewer of Samuel Adams interviewed about how he created America’s leading craft brewery and how the company works to support other local businesses. Jim helped to create a philanthropic program that provides support to small businesses and rising entrepreneurs in America called ‘Samuel Adams Brewing the American Dream’.

Topics

In this session Senior Customer Success Manager at Promoboxx Scott Farrell will discuss the following topics with Jim:

  • Growing a brand while maintaining an authentic high-quality product
  • Empowering team members and creating a strong culture
  • Knowing what you don’t know - and how to learn what is important
  • How to take a local message to the national level
  • Success stories - from visiting pubs to launching brews with a local focus

Session Speakers

Jim Koch  
Brewer and Founder of Samuel Adams



Jim Koch, the founder of The Boston Beer Company and brewer of Samuel Adams, is passionate about craft beer. He founded the company in 1984 using his great-great grandfather’s lager recipe and as a sixth generation brewmaster, you could say beer runs in his blood.

Over the past 34 years, Samuel Adams has become America’s leading craft brewery and has won more awards for its innovative beers than any other brewery in the world. With a continued focus and passion for innovation, and brewing more than sixty distinctive styles of beers, Jim exudes the same care and passion from when he brewed his first batch of Samuel Adams Boston Lager.

In June of 2008, Jim was inspired by his own experiences to create a philanthropic program that would provide support to small businesses and rising entrepreneurs in America. Samuel Adams Brewing the American Dream offers mentoring and small business loans to small business owners in food, beverage, hospitality and craft brewing.

In April 2016 Jim published a book, Quench Your Own Thirst: Business Lessons Learned over a Beer or Two [Flatiron Books] which became an instant national bestseller. He tells stories about building The Boston Beer Company and shares valuable insights he’s picked up along the way.