WED1:00pm ← All 2017 Sessions

Aligned 2017 Session:De-Mystifying Retailer Engagement


Brands work hard to produce great content, but often struggle with retailer engagement. Here are some questions you may be asking yourself: Which retailers and locations are more engaged than others? How can I identify my highly engaged retailers so that I can do more with them? How can I evaluate the engagement of smaller sized retail partners? In this session, we’ll share how you can analyze the health of your retailer network, and the impact that retailers can have in driving brand awareness, advocacy, and sales.


In this session, you will learn:

  • How to interpret and value your retailer engagement data
  • How to identify important metrics that measure the success of your retailer network
  • How cross-campaign retailer reporting can help you optimize your content and promotion channels
  • How location-based metrics can compliment your overall retailer network reporting

Session Speakers

Dan Gentile  
Product Manager, Promoboxx

Dan Gentile is a Product Manager at Promoboxx, the leading digital marketing platform for manufacturing brands. Promoboxx works with industry-leading brands including Chevrolet, Nissan, Trek Bicycles, New Balance, and GE Appliances, and has helped thousands of independent retailers market better online.

Prior to his role as a Product Manager, Dan led new market expansion and retailer onboarding for Drizly. Working closely with retailers across the country, Dan saw first-hand how they can become powerful advocates for the brands they sell in their stores.

In his downtime, you’ll most likely find Dan at a Patriots, Red Sox, or Celtics game, or out on the golf course.

Andrew Glenn  
Senior Brand Account Manager, Promoboxx