Brands work hard to produce great content, but often struggle with retailer engagement. Here are some questions you may be asking yourself: Which retailers and locations are more engaged than others? How can I identify my highly engaged retailers so that I can do more with them? How can I evaluate the engagement of smaller sized retail partners? In this session, we’ll share how you can analyze the health of your retailer network, and the impact that retailers can have in driving brand awareness, advocacy, and sales.
In this session, you will learn:
- How to interpret and value your retailer engagement data
- How to identify important metrics that measure the success of your retailer network
- How cross-campaign retailer reporting can help you optimize your content and promotion channels
- How location-based metrics can compliment your overall retailer network reporting