One of the most effective strategies brands can implement today is word of mouth and endorsement by an industry influencer. Brand ambassador programs have become increasingly popular and effective - but some brands still aren’t clear on how to get started or what to look for.
In this panel session, attendees will hear from brand ambassadors on how to best utilize influencers and how to extend that influence to independent retailers.
This panel will cover:
- How brands partner with ambassadors to increase local awareness
- Creating strong criteria for selecting brand ambassadors
- Successes/failures of ambassador partnerships
- Behind-the-scenes look at an ambassador’s workday
- How ambassadors promote local retailers
Jon Bausman leads the Marketing for Airhead Sports Group, an outdoor sporting goods company headquartered in Denver, Colorado, and owners of Airhead, Sportsstuff and Yukon Charlies. Prior to joining, Jon led the Social Media team for Cabela’s, the World's Foremost Outfitter and a multibillion-dollar outdoor retailer.
Jon's pronounced familiarity with the outdoor industry, coupled with his experience consulting for Fortune 100 companies and political campaigns, has served him as an influencer for some of the largest brands and events in the world, including Columbia Sportswear, Super Bowl 46, Backpacker Magazine, and Broadway Across America. He lives in Denver, and in a past life served as an Entertainment TV Host, starred in Walmart commercials, and believes quoting movies should be considered a second language.
Dr. Rachele Pojednic is an Assistant Professor of Nutrition at Simmons College and a staff scientist at Beth Israel Deaconess Medical Center, Harvard Medical School. As a researcher, her work has a specific focus on physical activity and nutrition interventions. Dr. Pojednic has also been an active member of the fitness industry for the past 15 years and is an indoor cycling instructor at Flywheel Sports as well as an Specialized Women’s ambassador. She has been a consultant and writer to several organizations, including Joy Bauer and the Today Show, Huffington Post Healthy Living Blog, Boston Magazine, Runners World, Women’s Health and Self Magazine. She is on Instagram and Twitter at @rachelepojednic.