THURS3:20pm ← All 2017 Sessions

Aligned 2017 Session: Retailer Panel: Adapting to a Shifting Retailer Environment

Overview

Come learn and discover from your front line! Retailers across three industries - outdoor, appliance, and run specialty will tell all in this special interview style session. The retailer panel will cover topics such as business challenges, market trends, channel strategies, marketing tactics, co-op advertising, and brand support. Don’t miss out on the inside scoop!

Session Speakers

Amy Parulis  
Community Relations & Events Manager at Denali Sports



Amy Parulis is the Community Relations and Events Manager for Denali, an independent outdoor clothing company. She plans and puts on events to increase brand awareness, connect with the local community, and keep customers connected to their brand. Amy maintains the store’s social media accounts and engages with customers through these platforms. She is an outdoor enthusiast who especially loves to hike and ride her bike. She truly enjoy encouraging other people to get outside!

Erin Engelson  
Marketing Manager at Marathon Sports



Erin has been with Marathon Sports since 2005 when she started working in the Boston store while studying for her Bachelor’s Degree in Journalism at Northeastern University. She has been in her marketing role as the social media voice (among other duties as well!) of Marathon Sports since 2015.

Erin fell in love with running in her 20’s and haven’t stopped since. Running is where she finds her zen, disconnects from the real world, and pushes her body and mind to places she never thought she could go. In addition to her running and fitness pursuits, she is also a food fanatic, lover of very old movies and music, and loves to travel.

Drew Petrizzo  
Marketing Specialist at Connecticut Appliances and Fireplace Distributors



Drew has worked within Connecticut Appliance And Fireplace in sales, marketing, and IT roles over the past 4 years. This allows a unique perspective when creating solutions to everyday operational and marketing problems that may arise. Responsibility within the company can be broad depending on the project, relying on a mixed background of both analytical and creative undertakings.

As a Connecticut native with a passion for technology and design, Drew spends a large amount of his time learning about new marketing and design trends while keeping up to date within the ever changing IT field. When not adding tools to the toolbox, Drew enjoys spending time with family and friends as well as being outdoors.