FRI11:10am ← All 2017 Sessions

Aligned 2017 Session:3 Things Your Sales Reps are Dying to Tell You


Sales reps are the glue connecting a brand to their local retailers, providing that direct in-person link while also promoting key sales and marketing initiatives at the local level. But many brands struggle to engage, motivate, and communicate effectively with their reps. This creates a disconnect that can have huge consequences for your brand: Retailers may become less likely to purchase and sell more product, ultimately decreasing local sales, awareness, and ROI on co-op initiatives.

But it doesn’t have to be this way! In this panel discussion, hear real-world stories directly from brand sales reps on how they solve these challenges on the front lines every single day.


The reps will share tips and lessons learned to help you:

  • Build and maintain strong relationships with your sales reps that unify your brand message and drive other sales and marketing initiatives out to local retailers
  • Provide the right level of hands-on product and digital marketing training, education, and resources (that reps can then transfer on to retailers in-store!)
  • Analyze sales and retailer engagement data that empower reps to take action, optimize their retail strategies, and sell more product

Session Speakers

Johanna Fiedler  
Director of Retailer Team at Promoboxx

Johanna Fiedler is the Director of the Retail Team at Promoboxx. She oversees the education, training, and support of all retailers and Tier 2 representatives on Promoboxx. Having dedicated the past 4.5 years to working at Promoboxx, she's acquired a special knack for memes, gifs and explaining what "the Google and the Facebook" are to Mom & Pop shops of the world. When she's not chatting digital marketing, you can find her cycling (she recently completed the 192-mile Pan Mass Challenge!) or eating all of the delicious food that the South End has to offer.